It’s a Mad, Mad, Mad, Mad Mobile Experience.
Fullstory is a behavioral data company that just released a Behavioral Insights Benchmark Report. I’m still digging into it — well done, by the way — but here’s the TL, DR: AI hasn’t quite mastered the nuances of the mobile experience, and it’s leading to a lotta rage clicks and mobile bouncin’.
This is the first time I’ve heard about “The Frustration Economy” – is this a new term, or am I behind everyone? (don’t answer that).
AI Troubles, Consumer Sadness, and Brand Challenges.
Read the short version in this CX Dive Brief. Or see the release, Consumer Mobile Frustration is Rising — And It’s Costing Brands,” which includes a link to the report.
