TLC for B2B marketing, PR and internal communication.
Things I’ve learned in over 30 years of advertising:
The best brand refresh in the world can be undone by a sales team that refuses to use the new logo. There’s a right way and a terrible way to announce an organizational restructure. Executive profiles don’t have to be as boring as mud. Not everything has to be a press release. The people who sit on boards and private equity firms appreciate clear, direct writing. Sometimes C-suite leaders need someone else to write their LinkedIn posts. Writing an employer brand story is almost more fun than writing the company brand story.
And most of all: the work matters, because someone else will put their name on it.
Internal communication for business growth and transition.
Statement preparation for critical business events.
Bios for websites, proposals and other business communication.
New product introductions, company announcements, and other media releases.
Strategic writing for new business development.
Internal and external materials for attracting and retaining talent.
You don’t have to hold my hand through this, just tell me what you need.